Harley Davidson Ads

Future IMC Entrepreneur

Client: Harley Davidson

Target Market: Males 45-54, college educated, HH Income $150k +. These are white-collar upper managers and professionals who are highly educated.  They are innovative and are driven by success but not overly comfortable by being stigmatized by the status quo.  They are individuals who have reached financial and professional success through hard work, dedication and always ‘doing the right thing’.  As they approach the end of their professional careers and look forward to retirement and ‘another life’, they are anticipating their options in terms of how to spend their nest egg(s).  Golf and a retirement home in Florida are not necessarily their calling.  They seek more excitement in their lives and may be willing to bust out and take a chance.  Money is not so much an object if what is offered to them by the right marketers appeals to their sense of adventure, fun and excitement in…

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DC Progressive International Motorcycle Show

theShifts

Progressive International Motorcycle Show  January 13th-15th, 2012

The road of life twists and turns and no two directions are ever the same. Yet our lessons come from the journey, not the destination.” – Don Williams, Jr.

This quote is a concise poetic way to describe what I have felt on every ride, even if it’s only to the bank or grocery. Ride after tempting ride, with multiple weights of oil coursing through my veins, it was inevitable that I would give in to the motorcycle world.  Since riding my friends’ bikes, and even cracking the engine block on a 2010 Ducati 696, I have become addicted to two wheels.  I have been to all the motorcycle shops in the DC area and to the Progressive International Motorcycle Show at the Walter E. Washington Convention Center, several times before.  This particular trip, was the trip to help…

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Life Magazine: Hell’s Angels 1965

Vanishing Point

Life magazine photographer Bill Ray and writer Joe Bride spent a few weeks in 1965 to document the life of the Hell’s Angels.  Catapulting down endless highways on Harley Davidsons, braving police confrontations, their images and words gave insight into a secretive and often dangerous society built around lawlessness and bucking the status quo.  Nearly all of these images were never published until now.  Check out the images and stories at the Life Magazine site.

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