Harley Davidson Ads

Future IMC Entrepreneur

Client: Harley Davidson

Target Market: Males 45-54, college educated, HH Income $150k +. These are white-collar upper managers and professionals who are highly educated.  They are innovative and are driven by success but not overly comfortable by being stigmatized by the status quo.  They are individuals who have reached financial and professional success through hard work, dedication and always ‘doing the right thing’.  As they approach the end of their professional careers and look forward to retirement and ‘another life’, they are anticipating their options in terms of how to spend their nest egg(s).  Golf and a retirement home in Florida are not necessarily their calling.  They seek more excitement in their lives and may be willing to bust out and take a chance.  Money is not so much an object if what is offered to them by the right marketers appeals to their sense of adventure, fun and excitement in…

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